Esencial COSTA RICA is our country brand, the way in which Costa Rica projects itself to the world by integrally promoting tourism, investment, and exports, hand in hand with Costa Rican culture and idiosyncrasy. esencial COSTA RICA moves under 2 criteria:

1. Country positioning: In which characteristics that describe us as Costa Ricans are shown: “Pura vida”, charismatic, “pulseadores”, specialized, and talented.
2. Country competitiveness: With the objective of fulfilling the promise made to the world, we guarantee that the companies under the Country Brand seal represent our values: Excellence, Sustainability, Innovation, Social Progress, and Costa Rican Linkage.

What does being part of the Marca esencial COSTA RICA mean for Upala Agrícola?

Being an “esencial COSTA RICA” company means being a company of Costa Rican origin that develops its activities within a framework of excellence, innovation, and sustainability, while generating well-being and social progress.

At Upala Agrícola, we are interested in obtaining the country brand because we are a company that complies with the five values of the brand, so obtaining this distinction means a recognition of our work. We began the licensing process aware that the country brand seal provides many benefits in terms of positioning and competitiveness, both nationally and internationally, and today we can proudly say that Upala Agrícola is an “esencial COSTA RICA” company.

You can read the note about Upala Agrícola on the official site of the marca esencial COSTA RICA.