What is the essential COSTA RICA brand?
It is a strategy designed to position and capitalize on the country's image within the international market. It aims to foster a positive reputation for the country through tourism, investment, and the acquisition of products through exports. essential COSTA RICA is our country brand—it is the way Costa Rica projects itself to the world by comprehensively promoting tourism, investment, and exports, hand in hand with Costa Rican culture and identity. essential COSTA RICA operates under two criteria:
- Country Competitiveness: To fulfill our promise to the world, we guarantee that companies under the Country Brand seal represent our core values: Excellence, Sustainability, Innovation, Social Progress, and Costa Rican Roots.
- Competividad país: Con el objetivo de cumplir la promesa realizada al mundo, garantizamos que las empresas bajo el sello Marca País representen nuestros valores: Excelencia, Sostenibilidad, Innovación, Progreso social y Vinculación costarricense.
What does being part of the essential COSTA RICA brand mean for Upala Agrícola?
Being an “essencial COSTA RICA” company means being a Costa Rican-born organization that operates within a framework of excellence, innovation, and sustainability, while generating well-being and social progress. At Upala Agrícola, we sought the country brand because we are a company that embodies its five values; therefore, receiving this distinction is a recognition of our hard work. We began the licensing process knowing that the country brand seal provides significant benefits in terms of positioning and competitiveness, both locally and internationally. Today, we can proudly say that Upala Agrícola is an essencial COSTA RICA company.
You can read the article about Upala Agrícola on the official essencial COSTA RICA website.